Create a Great Copywriter Profile
Ewa Magiera avatar
Written by Ewa Magiera
Updated over a week ago

Creating a detailed profile is the first step to successful applications on YunoJuno. It helps the client decide whether your skills and experience are relevant to the application. It encourages them to find out more about you by checking out your portfolio page or other links and may lead to starting a conversation.

For quick access to each section, click the green links below:

About you - make a first great impression!

Your portfolio - an insight into your style and creative process

Work history - show what you've achieved

Cover notes - make your application extra relevant

About You / Your Bio

First impressions count! The clients will want to know a bit about you in your own words, the kind of projects you like to work on, as well as your relevant experience, from the very first look at your profile.

Let’s start from the very top:

Add a specific job title:




B2B/B2C copywriter


Content Marketing Writer


SEO Copywriter


Technical/ UX Copywriter

Include keywords in your bio:

Keywords help to get your profile discovered in the search clients perform in the freelancer database. Here are some great keywords for copywriters:

Types of copy

white papers, case studies, press releases, blog posts, newsletters, tone of voice


energy sector, luxury goods, leisure

Brand names

Etsy, PepsiCo, Starling Bank


Native Turkish, fluent French

Your portfolio

A copywriter’s portfolio is a great insight into your style, creativity and experience.

Make sure that:

  • Your portfolio page is linked to your YunoJuno profile;

  • The URL is correctly spelled;

  • The client doesn’t need to log in to an external service to see your portfolio;

  • It’s not protected with a password. If it is, we advise on adding the password at the bottom of your bio section.

If you don’t have a full webpage showcasing your work, use one from services such as Clippings, or upload a well designed slide deck with some examples of your work.

Want to make your portfolio stand out? Try some of these ideas:

Group your content...

  • by type of copy: white papers, case studies, newsletters, etc.

  • by client name - like Annabelle Margolis, Senior Copywriter does here.

  • by sector or subject - for example, if you mostly create copy about tech gadgets and food, consider having two sections with examples on each subject.

Provide short context for each project.

Why did the client hire you? What did they want to achieve and how did you help them? Describe the story behind the brief - and share some images, too!

See how copywriter Ben Ellis has done it here.

YunoJuno portfolio feature

Are you particularly proud of a piece of work and you’d like the client to see it?

Use the “Portfolio” feature on YunoJuno to upload up to 9 images of your work.

They will show up on your profile between your bio and Work experience section, like this:

You are also able to assign them to particular work examples:

Things you can include in this section:

  • screenshots of newsletters, social media posts, UI content

  • camera photos of your copy: think street banner pictures, packaging of products you created copy for, etc. Be as creative as you wish!

Work history

Describing your work experience

If you’re looking for the best words to describe your work experience, use the STAR method to build your story around each project/work example.


The challenge or the requirement the client had.

  • The client, an organic food company, struggled with a high unsubscription rate and hired me as newsletter copywriter & strategist to identify a new tone of voice and new content for the newsletters.

  • A large SaaS company hired me to create a series of white papers and sales collateral with the aim to generate and convert leads.

Task & Action Your responsibilities and most important things you’ve done to complete the task.



B2B copywriter

Understand client personas and create persuasive, engaging content including presentations, sales collateral, emails

SEO copywriter

Write product descriptions for an online homeware store


State which goals you managed to complete or what value you added to the project.

Add facts and figures, if possible - they make your experience unique and emphasise your successes!

For example:



B2B Copywriter

12,000 downloads of white papers

4,000 lead conversions from users who downloaded the white paper

SEO Copywriter

After adding SEO optimised product descriptions, the client noticed 50% more traffic to the website and

20% increase in products added to cart

Cover notes

A cover note gives you an additional opportunity to emphasise the most relevant experience of your work. It’s not about the length, it’s about the content!

Here are some things worth mentioning in your cover note:

I feel I’d be great for this project because…

  • I’ve worked on a similar project with another automotive/food/beauty company in the past;

  • I’ve written multiple SEO-optimised product descriptions for Company X online store, resulting in X% increase in traffic to the website.

Feel free to add a link to a specific, relevant item in your portfolio/website/online examples of your work. The client will have quick and direct access to your most relevant work!

Do you feel inspired? Head to your YunoJuno profile and try some tips from the article!

Did this answer your question?