Creating a detailed profile is the first step to successful applications on YunoJuno. It helps the client decide whether your skills and experience are relevant to the application. It encourages them to find out more about you by checking out your portfolio page or other links and may lead to starting a conversation.
For quick access to each section, click the green links below:
About you - make a first great impression!
Your portfolio - an insight into your style and creative process
Work history - show what you've achieved
Cover notes - make your application extra relevant
About You / Your Bio
First impressions count! The clients will want to know a bit about you in your own words, the kind of projects you like to work on, as well as your relevant experience, from the very first look at your profile.
Let’s start from the very top:
Add a specific job title:
Content Marketing Writer
Technical/ UX Copywriter
Include keywords in your bio:
Keywords help to get your profile discovered in the search clients perform in the freelancer database. Here are some great keywords for copywriters:
Types of copy
white papers, case studies, press releases, blog posts, newsletters, tone of voice
energy sector, luxury goods, leisure
Etsy, PepsiCo, Starling Bank
Native Turkish, fluent French
A copywriter’s portfolio is a great insight into your style, creativity and experience.
Make sure that:
Your portfolio page is linked to your YunoJuno profile;
The URL is correctly spelled;
The client doesn’t need to log in to an external service to see your portfolio;
It’s not protected with a password. If it is, we advise on adding the password at the bottom of your bio section.
If you don’t have a full webpage showcasing your work, use one from services such as Clippings, or upload a well designed slide deck with some examples of your work.
Want to make your portfolio stand out? Try some of these ideas:
Group your content...
by type of copy: white papers, case studies, newsletters, etc.
by client name - like Annabelle Margolis, Senior Copywriter does here.
by sector or subject - for example, if you mostly create copy about tech gadgets and food, consider having two sections with examples on each subject.
Provide short context for each project.
Why did the client hire you? What did they want to achieve and how did you help them? Describe the story behind the brief - and share some images, too!
See how copywriter Ben Ellis has done it here.
YunoJuno portfolio feature
Are you particularly proud of a piece of work and you’d like the client to see it?
Use the “Portfolio” feature on YunoJuno to upload up to 9 images of your work.
They will show up on your profile between your bio and Work experience section, like this:
You are also able to assign them to particular work examples:
Things you can include in this section:
screenshots of newsletters, social media posts, UI content
camera photos of your copy: think street banner pictures, packaging of products you created copy for, etc. Be as creative as you wish!
Describing your work experience
If you’re looking for the best words to describe your work experience, use the STAR method to build your story around each project/work example.
The challenge or the requirement the client had.
Task & Action Your responsibilities and most important things you’ve done to complete the task.
Understand client personas and create persuasive, engaging content including presentations, sales collateral, emails
Write product descriptions for an online homeware store
State which goals you managed to complete or what value you added to the project.
Add facts and figures, if possible - they make your experience unique and emphasise your successes!
12,000 downloads of white papers
4,000 lead conversions from users who downloaded the white paper
After adding SEO optimised product descriptions, the client noticed 50% more traffic to the website and
20% increase in products added to cart
A cover note gives you an additional opportunity to emphasise the most relevant experience of your work. It’s not about the length, it’s about the content!
Here are some things worth mentioning in your cover note:
Feel free to add a link to a specific, relevant item in your portfolio/website/online examples of your work. The client will have quick and direct access to your most relevant work!
Do you feel inspired? Head to your YunoJuno profile and try some tips from the article!