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How to write a good brief
How to write a good brief
Laura avatar
Written by Laura
Updated over a week ago

1. What is a brief

A brief is a job description. It outlines the parameters of a project.

We use the information provided in a brief to match hirers with freelancers. By completing our brief form, you will be describing the type of person that you are looking for, and the type of work that they will be doing.

All bookings on YunoJuno begin with a brief.

2. Why is it important?

A brief is a must for any successful project. It will attract suitable freelancers to the role, allow you to accurately calculate costs and it helps you get started on time, do things right, and stay on track. It also ensures you don't miss anything important and don't pay more.

When hiring a freelancer, you want to know exactly what you're getting into. An effective project brief will let you know your responsibilities, how long the project will take, and how much it will pay.

3. What does a great brief look like?

A great brief is comprehensive, concise, and informative. You need to ensure your requirement is clear so that prospective candidates can quickly determine whether they are right for the role. Here are some things that could be included:

BackgroundWhat’s the background to the brief? Why is this person required? For example, this could be to undertake a project or to cover someone’s leave. Each scenario will have its own challenges and freelancers interested in the role should be aware of this.

UndertakingsWhat will the freelancer be doing? It’s crucial that the freelancer understands what is expected of them, and that the key deliverables are laid out.

SkillsWhich skills or previous experience should the freelancer possess in order to complete the brief to a high standard? That might be the skill with a certain software e.g. Photoshop, or completing a certain task e.g. business development.

Team structure - What team will this freelancer be slotting into? What kind of team has been assembled for this project? Will the freelancer be managing anybody? Freelancers like to understand the environment they’ll be working in, and sometimes it can really define a brief.

PersonWhat kind of person fits in the team/company best? What personal qualities should this freelancer possess to succeed in the role? This isn’t always essential but should be taken into consideration.

4. Example Brief


We are an integrated global production business, spanning the full range of content production capabilities. We have studios in London, New York, Paris, and Chicago – this will be followed by further studios across Europe, Australia, China, India, Latin America, and the west coast of the US and we work with some of the world’s most iconic brands.

Our capabilities span film, audio, print, photographic, and digital content production, encompassing content origination talent and a wide range of post-production facilities.

The Role

We are looking for a Power Apps developer to help us develop a client portal application. The application integrates with our Media Asset Systems and Asset Approval tools via Restful APIs and includes a briefing form and workflows. You will report to the Head of Production Technology based in our London office.


  • Setup of Dev, Test, and Prod environments

  • Refining of application scope with technical project manager

  • App build in Power Apps

  • Building, testing, and deployment of Custom connectors to Restful APIs

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